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HubSpot AI vs Make (Integromat): Which is Better?

HubSpot AI scores higher overall with 8.2/10 compared to Make (Integromat)'s 7.9/10. HubSpot AI wins in 8 categories, while Make (Integromat) wins in 1 categories.

HubSpot AI vs Make (Integromat)

H

HubSpot AI

8.2

$45/mo

Winner
VS
M

Make (Integromat)

7.9

$9/mo

Score-by-Score Comparison

DimensionHubSpot AIMake (Integromat)Winner
Overall Score8.27.9
HubSpot AI
Features8.58.0
HubSpot AI
Business Fit9.07.8
HubSpot AI
Pricing Value5.58.2
Make (Integromat)
Usability8.27.5
HubSpot AI
Integrations9.28.8
HubSpot AI
Public Sentiment8.57.8
HubSpot AI
Momentum8.07.5
HubSpot AI
Trust & Reliability9.28.0
HubSpot AI
Freshness8.57.8
HubSpot AI

HubSpot AI Pros & Cons

Pros

  • Deeply integrated AI across CRM, marketing, and sales
  • Excellent integration ecosystem
  • Strong for inbound marketing automation
  • Free CRM with AI features
  • Enterprise-grade reliability and trust

Cons

  • -Expensive at scale with per-seat pricing
  • -AI features less advanced than specialized tools
  • -Can be complex to set up fully
  • -Best value requires HubSpot ecosystem commitment

Make (Integromat) Pros & Cons

Pros

  • Powerful visual workflow builder
  • More affordable than Zapier
  • Good for complex multi-step automations
  • Strong API connectivity

Cons

  • -Steeper learning curve than Zapier
  • -AI features less developed
  • -Smaller integration library than Zapier

Pricing Comparison

HubSpot AI

$45/mo

Free Plan
Free Trial
per-seat

Make (Integromat)

$9/mo

Free Plan
per-usage

Our Verdict

HubSpot AI is the overall winner in this comparison with a score of 8.2/10. HubSpot AI wins in 8 dimensions while Make (Integromat) wins in 1 dimensions. Choose HubSpot AI if you prioritize features and business fit. Choose Make (Integromat) if you prioritize pricing value.